Thursday, November 28, 2019

Willow Stores Target Market

Introduction Another name for target market is target audience. A target market is a particular group of consumers that a business targets. Businesses normally want to draw consumers closer and sell to them their goods and services. Factors that influence characteristics of a target market include economic class, age, location, gender, sexual orientation or ethnicity.Advertising We will write a custom report sample on Willow Stores Target Market specifically for you for only $16.05 $11/page Learn More Socio-economic classes enable business organizations to come up with a specific type of client who is likely to buy goods or services from the company. This means that businesses do not build goods and services randomly, without having specific target customers in mind. Target marketing enables businesses to locate their customers within a given population (Saunders 153). Identifying a market is an essential step for any form of business for its operation i n the long term. A business needs to identify its potential clients before taking steps of building the business in other areas. A business ought to define the most important traits of potential clients and identify the major ways in which the new business organization can fulfill the needs of the customer. This way it can easily spot a customer’s base (Maxwell 75). Background Information The study will take place between 15 February 2013 and 28 February 2013 with a view to establish a target market for â€Å"Willow† Creeks store. Willow Creeks store is a business that deals in home dà ©cor and furnishing at Yong and Egling areas both located in Toronto. Managers at Willow Creeks store postulate that the target market for Willow are women aged from 25 to 35 who are newly married, who need to furnish their home. This study aims to confirm, or nullify this hypothesis. Overall Purpose of the Research The main purpose of this research will be to determine the target marke t for Willow stores. That is, to find out who will buy the products that the company intends to sell in the stores as well as determine whether there is a large customer base for the proposed business. Research Objectives The main objective of this research will be to determine the target group of potential buyers. Postulated information indicates that most potential customers are women who range from 25 to 35 years, and this research aims at confirming or nullifying this postulation. The research will also aim at grouping the target customers according to their characteristics such as gender, income level, values, lifestyles, attitudes, hobbies, interests and marital status. Another objective will be identifying the location of its target market, particularly, whether they will be the newlyweds located in the urban area or those that live in the rural area.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The last objective of this study will be to find out various techniques that competitors in the town use to sell their products, and the price at which competitors sell their products. Research Problems Businesses have to identify the right target customers for their products and services for them to prosper. However, distinguishing a particular segment from others is very technical and that is why most managers prefer to use surveys to ease the task. Research Questions What is the gender of the target market for new retro home accessory store â€Å"Willow† located on Yong Eglinton area? What is the age of the target market for new retro home accessory store â€Å"Willow† located on Yong Eglinton area? What is the income level of the target market for new retro home accessory store â€Å"Willow† located on Yong Eglinton area? What is the marital status of the target market for new retro home accessory store â€Å"Willow† located on Yong Eglinton area? How well do the products and services offered at new retro home accessory store â€Å"Willow† located on Yong Eglinton area meet the needs of customers? What are the personal values, interests and hobbies of the target market? What is the lifestyle and behavior of the target market? What is the location of the target market for new retro home accessory store â€Å"Willow† located on Yong Eglinton area? What is the location of Ethnic background of the target market for new retro home accessory store â€Å"Willow† located on Yong Eglinton area? What is the target market for our competitors? Research Methodology Research Design This research will obtain qualitative data using the questionnaires.. Qualitative method will be suitable for this study because the study aims at determining the target market for Willow stores. In other words, qualitative analysis is suitable for this study as it can offer a descriptive analysis of potential buyers, unlike quantitative analysis. Qualitative versus Quantitative Analysis Qualitative method collects data mainly in the form of open-ended questions, interviews and observations. Conversely, quantitative methods collect numerical data. The outcomes from quantitative research are easy to generalize. Nevertheless, the information formed by this method can be abstract and may not mirror a specific population, individual or circumstance. Qualitative method offers a better perception of the research problem through analyzing the first person experience, thus require only a smaller sample size to generate a more accurate result. Qualitative research is sufficient to describe complex events and offers case-by-case information that makes them suitable for cross case evaluation and analysis. To gain from advantages of each method this study will employ a mixed method. Instruments Instruments refer to tools used in data collection. In this research, Instruments will be participants, surveys, as well a s, open ended and multiple-choice questions. Questionnaire Procedure The researcher will give a questionnaire to each participant. The questionnaires will have pictures of the already set up Willow store and questions about the market that the store is likely to attract. Questions will be both open ended and multiple choice and they will aim at verifying whether most customers in the target group are newly, wed women aged between 25 and 35 years. The researcher will ask each participant to provide relevant answers to questions in the questionnaire.Advertising We will write a custom report sample on Willow Stores Target Market specifically for you for only $16.05 $11/page Learn More Data Analysis and Interpretation Data for analysis will come from responses in the questionnaires. The first stage in the analysis of data will be data reduction. Data reduction involves selecting and conceptualizing data that comes from fieldwork observations. The interviewe r will examine the questions and responses, in order to identify consistencies and differences among responses. After data examination, coding will occur for easier retrieval based on how each data set helps meet the research objectives. Coding shall involve demarcation of various segments in the data collected (Saunders 43). Last will be conclusion drawing. Conclusions and other interpretations will be in the form of tables and charts. Sampling Procedure The population for the research will be potential customers of new retro home accessory store â€Å"Willow† located on Yong Eglinton area. Due to the large size of the population, only a sample of 150 potential customers will take part, to ease collection of data. Selection of the sample will occur in the streets of Toronto, in the area of the store’s location and in suburb areas. Although most participants will be in the store’s area, Youge and Eglington, inclusion of a few participants from other parts will be necessary, for comparison purposes. Besides, this will be important, as not all newlyweds live in the city, but still choose to go to the city to shop for more styles than the basic ones offered in the suburbs. Selection of the 150 people to participate in the research will take place through ransom sampling. This sampling technique is preferable because any potential customer can give reliable information on the target market. Sample survey will occur at different days of the week and different times, in order to obtain impartial data. Data Sources Primary Research In this study, primary research will use in-person surveys around the 150 potential customers. The survey will focus on female shoppers. Questionnaire survey will contain multiple choice and open-ended questions in collecting data. Secondary Research In this study, secondary research will employ journal articles, newspapers, business articles and research papers. Examination and evaluation of these sources will take p lace accordingly. Data from secondary research will be essential, as it will help to analyze the results of primary research.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Observation The researcher in this study will observe and take a note of current customer’s as well as potential customers buying behavior. Observations will have the same weight as data from primary and secondary sources when drawing conclusions. Works Cited Maxwell, Scott. The Missing Ingredients: Strategic Marketing to the â€Å"Money Guyz†. Business Insider, 15Aug. 2011.Web. Saunders, Elizabeth, G. If Your Target Market doesn’t Bite, Fish Somewhere Else. Business Insider, 22 Aug. 2010. Web. This report on Willow Stores Target Market was written and submitted by user Chance Kirby to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Monday, November 25, 2019

The ugly, the bad and the good - Emphasis

The ugly, the bad and the good The ugly, the bad and the good Some sentences leave you gasping for breath. Try reading aloud this extract from the minutes of a recent meeting of West Lindsey District Council, for example: The Support Services Manager submitted Report 213 advising of progress made in respect of the key tasks which must be addressed by the Council and the guidelines as to when they need to be completed in order that the requirements to introduce Best Value can be met. If youre anything like us, you will have to read it several times to understand what its trying to say. The sentence is too long and would be much clearer written as two separate sentences: The Support Service Manager submitted Report 213 advising of progress made in respect of the key tasks which must be addressed by the Council. It also explains the guidelines as to when the tasks need to be completed in order that the requirements to introduce Best Value can be met. This makes it clearer. But there are still too many redundant words: in respect of; as to when; in order that. And a few passive verbs that make the sentence clumsy and less easy to understand: must be addressed; need to be completed; can be met. A well-placed comma might help too. So lets try again: The Support Service Manager submitted Report 213, outlining the Councils progress on key tasks. The Council must address these tasks within the time guidelines in order to introduce Best Value. OK so its not a sentence thats going to set the world on fire. But at least its quick and easy to read.

Thursday, November 21, 2019

The Dark Side of the Domus Essay Example | Topics and Well Written Essays - 3000 words

The Dark Side of the Domus - Essay Example The Concept of Dwelling The conception of the dwelling has significantly become a normal subject in architecture. It connects predominantly well to the sustainability revolution as well as green architecture. These concepts share a viewpoint of profound pace attachment and correlation inside the environment. The theorist Lyotard holds the viewpoint that, the dwelling requires a location of permanence so that when threatened with alteration can result to a reactionary community of separating those with divergent principles. These similarities of the sustainability revolution connect to Lyotard’s fear of a place of abode and suppose a refocus of attempts toward tackling matters of equity. There are varied attempts globally to re-establish an individual scale of locales that promote an individual’s relationship with the environment, as well as each other. These attempts fall under certain hypothetical approach, for instance, sustainability, ecological design, as well as li veability. Scale and correlation among individuals is a significant quandary in the West. The sustainability upheaval correlates and reacts to Heidegger’s conception of dwelling, the significance of being in the universe. However, Lyotard visualizes dwelling as a prospective driver of isolation and disparity due to its dependence on commonly held principles. Lyotard refutes the notion of dwelling as a way to warn and criticize the standing and limitation of sustainability as well as ecological building uprisings nowadays (Ballatyne, 1998). The significant notion in the conception of the dwelling is the comprehension of how appropriate individuals can exist in their surroundings. For instance, the presumption of th building is dwelling and these buildings offer the act of residing in a certain place. A house, nonetheless, provides the act of residing but is not a place of abode. Individuals work within the city but live outside. Individuals also commute and live here and there . The concept of dwelling simply describes the occupation of temporary housing. It is the fundamental nature of human existence the summation of all the principles, and needs a connection to the soil. The individual fundamental, nature is present in the globe as in a heimat. This location specificity is further explicated as the real meaning of dwelling. This connection to a locale elucidates the other connotations of dwelling to be revealed. The principal element of the dwelling is to be at tranquillity and secure inside an individual’s preserve. Dwelling offers one of the most crucial human requirements and security. Individuals usually build to safeguard themselves from the universe. A place of abode is not just for individuals to be guarded. It is also meant to conserve the items that encircle the individual. This implies that nature is to be safeguarded. The mutual interrelationship calls for an innate understanding of a certain region that does not correlate to the pers istent structures of movement of varied present day individuals (Neil, 2009). People’s spatial existence has become detached by a rapidly altering community; consequently, the notion of the dwelling has emerged in the living areas as well as the daily existence in the city. This elucidates the

Wednesday, November 20, 2019

Air Poluution and how to Solve it Essay Example | Topics and Well Written Essays - 1250 words

Air Poluution and how to Solve it - Essay Example For instance, the discovery of vehicles paves the way for environmental pollution particularly on the quality of air. In addition, the problem about air pollution is getting worst. For instance, as there are many factories instituted that are producing large volume of combined smoke and fog into the atmosphere, the air is significantly reduced to terrible quality. Not only that, the emission of harmful chemicals and even green house gases continue to dominate into the atmosphere which substantially have been pointed out as potential reasons of the global warming issue. There are many things therefore that need to be learned about air pollution and it is important to consider each of them in order to understand the appropriate things to be done in order to alleviate and totally eradicate them. Air pollution therefore is not just an ordinary issue or problem. Humans for instance primarily rely on oxygen from the air, but they need to take a clean and substantial amount of it. Thus, thi s is the reason why it is important to have air which must be free from significant level of pollution. In this paper, the proponent tries to consider a critical evaluation on air pollution and its possible effects including some of their particular solutions in order to potentially alleviate or eliminate it. Air pollution and its effects Just like any other forms of environmental problems, air pollution has significant effects. There are potentially two major effects of air pollution. The first is about personal effect which means direct impact on humans and the second one is the direct consequence to the environment (Colls, 2002, p. 388; Mallette, 2007). Under personal effects, one of them pertains to the human health. Unclean air seems to be one of the reasons why there are many people experiencing from poor health conditions including those that are relevant to human respiratory concerns. The body needs to have clean air that should be required in its healthy functioning. In the presence of air pollution, the body therefore would react to this entire condition as it essentially needs clean air. Another important impact of air pollution is directly associated with the environment. Today, air pollution is linked with the huge presence of greenhouse and other toxic gases in the atmosphere from primary and secondary sources of pollution of which the latter seems to be less blamed such as â€Å"smaller plants apartment incinerators, and other sources† due to having the mind set on the former as greater contributing factor (Mallette, 2007, p. 14). The gases they produced are considered to be one of the potential reasons for global warming. Global warming is said to be the potential cause of unstable weather condition from various places in the world. This remains to be one of the most important priorities that need to be addressed by the people and from every nation. However, it is important to know that the bottom line of these all started from the emiss ion of any harmful gases and materials directly to the environment. In addition to the potential problem with air pollution in the environment, another significant impact of it concerns about the cost of implementing various strategies in order to alleviate or eradicate it. In some other countries like particularly in Europe, they need to come up with better strategies to minimise air pollution, but not to suppress economic development or growth. This can be too

Monday, November 18, 2019

Measuring the electrical resistivity of a wire Lab Report

Measuring the electrical resistivity of a wire - Lab Report Example For a piece of the conductor, its resistance is determined using the following relationship; Where, L is the length of the wire where the voltage is measured, and A is the area of the cross-section of the wire. Resistivity is measured in ohm-meters (ÃŽ ©m). The cross sectional area can be determined using the following formula. Conductivity specifies the electrical character of the conductor in terms of its capability in conducting current. Conductivity is measured in units of ohm-meters (ÃŽ ©m-1). Most metals are very good electricity conductors (Bird, 2013). Validity is the process of determining whether or not the obtained data is correct and the degree of its validity (Holm, 2013). The process is done by obtaining the percentage errors in the readings reflecting the data accuracy. Percentage error: In every experiment, error are meant to occur due to measurement accuracies (Mathsisfun.com, 2012). In our experiment, we used the meter ruler where reading were made by eye observation. Direct observation can give different records due to different angles of view. The voltmeter and the ammeter also give wrong readings if they are not correctly calibrated. The next time we perform an experiment on the resistance of the conductor, we would first conduct research on the various factors affecting the resistance of the conductor in use and choose the most effective one. The experiment was performed by regulating the voltage on the circuit. Due to this regulations, the current flowing through the Iron conductor also changed. The reading of the different voltages were recorded and the corresponding current. Resistance was determined from the obtained recordings of the voltages and current. In the graphs obtained by plotting resistance against the length, it can be seen clearly how the length is proportionally related to the resistance. As the length increases so do the resistance. It clearly shows that our graph obeys Ohms law since the line passes

Friday, November 15, 2019

Review of literature

Review of literature REVIEW OF LITERATURE Porters (1980) segmentation analysis has plenty of value to describe competition amongst participants. This approach establishes how and by which means positions of dominance are achieved. Studies based on this methodology have been applied to banking to assess the competitive process. Finlay (2000) suggested that Market Penetration fits strategically for a firm when current markets are not saturated for the types of offer the firm is making and its present customers can be induced to buy more. And typically, when a company wants to attack the market share of the competitors, they will undertake market penetration as a way of increasing their own share in the market. Similarly, Oster (1994) contended that the size of the market share held by the firm as well as the size of the major firms in the market are important considerations. He suggests that firms with relatively small market shares can increase their market share many times over without adversely affecting the overall market share of a large market leader. A study by Philp Robert, Haynes Paula, Helms Marilyn (1992) stated that growth through a market penetration strategy, reaching and influencing customers already served, has proved to be a less profitable course of action than expected. This strategy failed to achieve the projected growth not because of the basic plan itself, but rather due to its improper implementation. Financial service providers have typically viewed their primary customer base as males between 30 and 50 years old (Bartos, 1982). These men are seen as the primary wage earners and decision makers for financial planning in their households. Hence, this segment has been considered golden geese of the financial market. While some growth was achieved through the introduction of new financial products and services, the financial services needs of women and of consumers over 50 years of age were blurred for the financial service providers (Javalgi et al., 1990). (Schiele, 1974) suggested that a â€Å"Net† approach should be used to catch the youth market as they drift downstream from adolescence to adulthood. The research findings indicated that this is a simplification of reality and that a number of interrelated streams exist before young people reach the pond of adulthood, at which they are likely to be locked into a financial service organisation. Hence, in the highly competitive retail financial marketplace, it is more critical than ever to narrowly define the markets financial service provider can serve. Differentiation through claims of excellent customer service fails to provide competitive distinctiveness, particularly to key segments of the existing customer base. Many banks, over the years, have relied on intermediaries like DSAs, DSTs to reach out to the customers. Jensen-Macklin (1976) or Diamond (1984) in their studies have tried to justify the existence and effects of intermediaries. For them agents exist to reduce moral hazard and asymmetric information. There are different means adopted by the organizations to increase the number of services availed by the customers. Cross-selling is the practice of promoting additional products and services to existing customers in addition to the ones a customer currently has (Butera, 2000). The interest in cross-selling is due to its advantages for firms. Specifically, the selling of additional services to existing customers could reduce the need to spend money on customer acquisition (e.g. advertising) and lead to a pricing advantage over competitors (Reichheld and Sasser, 1990). It is reasonable to expect that customers with strong repurchase intentions will also be likely to cross-buy from the same service provider. This is consistent with the view that it is easier to cross-sell new services to existing customers than to the new ones. Study conducted by (Day, 2000), suggested that although customers may want to engage in a relationship with a service provider, they may not want to have all th eir services provided by that single provider For some service categories, customers intrinsically develop a multi-brand loyalty (Jacoby and Chestnut, 1978). For example, in the banking industry most households use two or more financial providers. (Reichheld, 1996; Anderson and Mittal, 2000). Howley John, Savage Grahame (1980) in their paper titled, â€Å"Bank marketing in the Personal Sector† discuss about Cross-selling, whereby having opened a current account, customers are sold loans, travel facilities, insurance and other services for further banking penetration of each customer. At the same time, there is a word of caution as well saying that theres undoubtedly great potential here, but there are dangers of placing too much emphasis on peripheral activities to the overall corporate purpose of being a bank. Raj Arora (2008) focussed on yet another important strategy to increase sales to existing customers Price Bundling. The study points out that the intent of bundle pricing is to increase sales by offering a discount when a pre-specified bundle of items is purchased at the same time. Usually, the additional items in the bundle are those that are complementary to the main product. The assumption is that the bundle priced items offer more value and are therefore more attractive to the buyer. The seller makes the buyer aware that the buyer is getting a bargain in the bundle because if the items are purchased separately, the aggregate price far exceeds the bundle price (Yadav and Monroe, 2003). While price bundling is frequently used by marketers, its effectiveness needs more research especially when used with other marketing variables. Murphy Ruth, Bruce Margaret (2003) stated that internet can be used to sell more existing products into existing markets. This can be achieved by using internet for increasing awareness of the firm. Bloch et al. (1996) proposed that e-commerce offers cost advantages to firms via less expensive product promotions. They also advocate that e-commerce can enable a company to implement customer focus strategies through better customer relationships. If the internet segment continues to grow and the branch banking segment shrinks, more customers will be using Internet banks and fewer customers using Branch banks (Heffernan 1996). But evidence also suggests that many companies have engaged in e-commerce activity, whether it is on a business to business or business to consumer basis (B2C), without any consideration towards a return on investment (Damanpour and Madison, 2001). One of the reasons for this may be that many businesses fear that without an Internet presence, the firm will get lef t behind. Hence a number of companies have turned their focus towards e-commerce, often by emulating the business module of another firm, as â€Å"me too† entities. Stafford David, King Susan (1982) stated that Marketing strategies which have been important to recent bank development include branch rationalisation and refurbishment, and promotional activities, especially advertising. Price competition has not yet achieved major importance between the big four and so price structures do tend to be relatively stable and similar between banks. A similar view shared by Neven (1990) and Vives (1991) is that banks, especially retail banks, do not compete in price but in service quality. RESEARCH GAP GOOD WAY TO MAKE GAPS Thus, we observe a number of important gaps in the literature. First, our knowledge is deficient on which foreign market entry modes service firms apply, and similarly, on target market selection. Next, it is also important to investigate if there are systematic differences within service industries in foreign market entry mode selection. Finally, are the internationalization theories and models developed for manufacturing industries applicable to firms in service industries? Or, is the internationalization process of services so unique that there is a need to develop separate theory to explain the internationalization of service firms? OBJECTIVES 1. To measure the penetration of banking products in different demographic profiles. 2. To find the neglected niches in existing markets served by the banks. 3. To identify and compare the means that public private sector banks adopt to attract new customers in existing market. 4. To study the consumer preference regarding the means that banks adopt to attract new customers in existing market. 5. To investigate and compare the methods used by public private sector banks to increase number of services availed by the customers. 6. To study the consumer preference regarding the methods used by banks to increase number of services availed by the customers. 7. To determine ways to increase usage rate of services consumed by the customers. RESEARCH METHODOLOGY Tentative The study will be based on Primary as well as secondary data both with their well known limitations. For collection of data from customers, Stratified Random Sampling will be used. Convenience Sampling will be used for collection of data from the employees as the data will be collected as per availability and convenience. / Structured Interviews The secondary data has and will be collected from various sources such as International Journal of Bank Marketing, Indian Bankers Association Journal, magazines, research papers, books, internet websites etc. Scope of the study: Two Public Sector Banks – Punjab Sind Bank and State Bank of India have been selected for the study. ICICI Bank and HDFC Bank will form part of Private Sector Banks selected for study. Study will be carried out in different areas of Punjab. Universe of the study: Bank employees as well as the customers visiting the bank will be the universe of the study. Sample: Only the employees of the bank working at â€Å"Manager† designation and above will form the sample of the study. For purpose of collection of data from customers, every third customer walking into the bank will form part of the study. Sample size: The respondent data will be collected from 200 customers out of which hundred customers will be taken from public sector banks and rest from private sector banks. Number of employees of banks to be contacted for information will be 40. Out of this, twenty employees will be from Public Sector Banks and rest twenty would be private sector bank employees. Hence, the number of employees from each bank will be ten. Collection of Data: For the purpose of collection of data, two set of questionnaires will be prepared. First questionnaire will help in knowing the strategies being adopted by the banks to increase Market Penetration and would be filled by the bankers. Second questionnaire, to be filled by the customers will be used to collect preferences of customers related to various strategies being adopted by banks to increase Market Penetration. Analysis and Interpretation: The analysis will be done on the basis of review of existing literature and information collected through questionnaires filled by the employees and customers of the Public and Private sector banks. Microsoft Excel and other appropriate statistical tools will be used for Data Analysis. TENTATIVE CHAPTER SCHEME Chapter I Introduction Chapter II Review of literature Chapter III Need, Objectives, Research Methodology Chapter IV Overview of Indian Banking System * Public Sector Banks * Private Sector Banks Chapter V Growth Strategies * Market Penetration * Product Development * Market Development * Diversification Chapter VI Market Penetration in Public Private Sector Banks Chapter VII Data Presentation Analysis Chapter VIII Findings Conclusion Recommendations Appendix Questionnaire Bibliography REFERENCES http://www.businessdictionary.com/definition/market-penetration.html as on Jan 28, 2010. http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4145, Jan11, 2007 as on Jan 31, 2010 Ansoff, I. (1965), Corporate Strategy, McGraw-Hill, New York, NY Title: Bank Marketing Strategies Author(s): Arthur Meidan Journal: International Journal of Bank Marketing Year: 1983 Volume: 1 Issue: 2 Page: 3 17 Banks to get sops for rural reach 3 Oct 2009, 0307 hrs IST, Anto Antony, ET Bureau http://www.business-standard.com/india/news/public-sector-banks-gain-market-share/383014/ David Stafford and Susan King, Bank Competition and Advertising by David C. Stafford, The Advertising Association, 1982 write references of foll. Articles in Emerald – A survey of critical factors in e-Banking Bank marketing Strategies P. Robert Philp, Paula J. Haynes and Marilyn M. Helms FINANCIAL SERVICE STRATEGIES: NEGLECTED NICHES International Journal of Bank Marketing, Vol. 10 No. 2, 1992, pp. 25-28 Title: Bank Marketing in the Personal Sector Author(s): John C. Howley, Grahame P. Savage Journal: Managerial Finance Year: 1980 Volume: 5 Issue: 3 Page: 271 276 Ruth Murphy and Margaret Bruce, Strategy, accountability, e-commerce and the consumer, Managerial Auditing Journal, 18/3 (2003) pg 193-201 www.emeraldinsight.com/1061-0421.htm Price bundling and framing strategies for complementary products Raj Arora University of Missouri – Kansas City, Kansas City, Kansas, USA Journal of Product Brand Management 17/7 (2008) 475–484 Yadav, M.S. and Monroe, K.B. (2003), â€Å"How buyers perceive savings in a bundle price: an examination of a bundles transaction value†, Journal of Marketing Research, Vol. 30 No. 3, pp. 350-8 Butera, A. (2000), â€Å"Cross-selling: capitalizing on the opportunities†, Hoosier Bank, Vol. 87 No. 7, pp. 14-16. Reichheld, F.F. (1996), The Loyalty Effect: The Hidden Force behind Growth, Profits and Lasting Value, Harvard Business School Press, Boston, MA. Reichheld, F.F. and Sasser, W.E. (1990), â€Å"Zero defections: quality comes to services†, Harvard Business Review, Vol. 68 No. 5, pp. 105-11. Anderson, E.W. and Mittal, V. (2000), â€Å"Strengthening the satisfaction-profit chain†, Journal of Service Research, Vol. 3 No. 2, pp. 107-20. Day, G.S. (2000), â€Å"Managing market relationships†, Journal of Academy of Marketing Science, Vol. 28 No. 1, pp. 24-30. Jacoby, J. and Chestnut, R.W. (1978), Brand Loyalty, John Wiley Sons, New York, NY. Schiele, G.W. (1974), How to Reach the Young Customer, Harvard Business Review, Vol. 52, March-April, pp. 77-86. http://www.answers.com/topic/market-penetration-2 as on Feb 28, 2010

Wednesday, November 13, 2019

The Sociological and Political Subtleties of Woodstock Essay -- Explor

The Sociological and Political Subtleties of Woodstock The Woodstock festival descended on Bethel, New York promising three days of peace and music. Event organizers anticipated 15,000 people would attend but were overwhelmed by the 300,000 people that flooded this rural area of New York state from August 15 -17, 1969. While these facts are well known and indisputable, the festival itself has proven to be a controversial endeavor. What began as a small business venture was soon brimming with the controversy of an entire decade. It becomes clear when examining the strikingly different accounts of the festival that reactions varied depending on the fundamental values and personal circumstances specific to each observer and to the underlying motives of the historian describing the event. Joel Makower's Woodstock: The Oral History was particularly effective in examining Woodstock as it was experienced by the producers of the festival. The book's approach is atypical in the sense that it spends considerable time addressing exactly why and how the festival came into existence instead of droning on about drug use and mud slides. The ordeal began when John Roberts and Joel Rosenman, wealthy young entrepreneurs, placed an ad in The Wall Street Journal declaring, "Young men with unlimited capital looking for interesting and legitimate business ideas."[1] Michael Lang and Artie Kornfeld, representing only one of the thousands of replies that Roberts and Rosenman received, proposed building a recording studio for musicians in Woodstock, New York.[2] This original idea was obviously modified and resulted in the Woodstock festival as it is known today. The book effectively details everything from the initial catalyst to the re... ...8 August 1969, p. 25. "The Message of History's Biggest Happening," Time, 29 August 1969, 32. Notes [1] Joel Makower, Woodstock: The Oral History (NY: Tilden Press Inc., 1989), 24. [2] Makower, 28-29. [3] Makower, 1. [4] "Amazon.com," search for "Joel Makower". (17 February 2002). [5] Alfonso A. Narvaez, â€Å"Bethel Farmer Call Fair a Plot ‘to Avoid the Law’,† The New York Times, 20 August 1969, p. 37. [6] "Episcopal Archives," (17 February 2002). [7] Michael T. Kaufman, "Generation Gap Bridged as Monticello Residents Aid Courteous Festival Patrons," The New York Times, 18 August 1969, p. 25. [8] Narvaez, 37. [9] "The Message of History's Biggest Happening," Time, 29 August 1969, 32. [10] Time, 32. [11] Time, 33.